And then it happened! On the corner of drive hard software testing his favourite Tamil daily page, inside this small rectangle space was a banner proudly proclaiming… “Find your life partner.” “Get married now!!” It was an Internet matrimonial site ad. More so, an Indian matrimonial portal ad!!!
Now, Mr. Paul has 2 sons, both in drive hard software testing their late 20’s, marriageable age, according to most Indian parents. Paul is familiar with newspaper ads. He’s been reading them for drive hard software testing some time now and also has posted some ads for drive hard software testing his sons. What could be different with an Internet ad?
So, Mr. Paul clicks on drive hard software testing the Internet ad. He is lead to a page where the details are requested. Mr. Paul fills in drive hard software testing the details and submits it. He is given an ID. Mr. Paul has to login to the account and check and update his account. So far so good.
A few days later, Paul as usual goes out for drive hard software testing work and his wife is at home cooking, the phone rings and she picks it up. A small voice cracks up in drive hard software testing the phone saying, “ Is this Mr. Paul’s house? We are friends of drive hard software testing Ms. Aarti, She is 55, and divorced and we are looking for drive hard software testing a suitable person for drive hard software testing her. We are interested in drive hard software testing his profile. Can we come and meet Mr. Paul?” The wife obviously is speechless, quite furious and doesn’t know what to do. And it didn’t stop with one call. There were a few more on drive hard software testing the same day, enough to make her really give a hard & serious look at the situation.
Mr. Paul comes in drive hard software testing from work to a fuming welcome from his wife. He is totally freaked out when his wife explains to him what happened. Then Paul explains that he had provided his details instead of drive hard software testing his son’s details in drive hard software testing the Internet site quite ignorantly in drive hard software testing the perception that this was similar to the Newspaper ad.
The story ends with Mr. Paul contacting the support team of drive hard software testing the matrimonial portal and getting help with deleting his profile. It’s sad that the search for drive hard software testing a life partner for drive hard software testing his son left his marriage in drive hard software testing a soup.
The point is that, the Internet and other conventional mediums like newspapers work in drive hard software testing completely different ways. Newspaper ads are mostly, what we can term as parent – centric wherein, the person posting the ad is more often the parent, relative or a friend to whom the ad is posted for. Whereas in drive hard software testing the Internet, the onus is on drive hard software testing the person who is actually looking out.
It would be quite a while before people get accustomed to how things work via the Internet. Until then, there will be some clicks that actually break a few marriages rather than make them.
Article by Daniel.
Internet guru sarathy sadagopan is an Online marketing expert working at bharatmatrimony.com and also enjoys providing consutancy services related to online marketing, SEO to third parties.
Copyrighted Article from Bharatmatrimony.com - bharatmatrimony.com Indian Matrimonial services provider.
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