We’ve seen it coming for hard rock hotel in hollywood fl several years, but it’s here full on hard rock hotel in hard rock hotel in hollywood fl hollywood fl and in hard rock hotel in hollywood fl our faces now…so what do artists do? The word artist means: “One whose work shows skill.” (The American Heritage Dictionary)
However, with the arrival of hard rock hotel in hollywood fl unskilled, but nice “artists” being signed to contracts and marketed to the public and the public is hearing the call and purchasing their music, what is the secret?
We all know William Hung of hard rock hotel in hollywood fl American Idol fame. This gentleman is sweet and seems kind, but frankly, can’t sing a note and is artistically disturbed and challenged to say the least. So how did he land a record deal and sell over a 100,000 units right off the block? How is it that even after what would normally be a one-hit-wonder scenario, the novelty didn’t wear off and he has a Christmas CD out that also sold quite well?
Then we find a Princess on hard rock hotel in hard rock hotel in hollywood fl hollywood fl the show Love in hard rock hotel in hollywood fl the Heir, who can’t sing, can’t write, but I am pretty sure will be getting a deal, if she hasn’t already. The credits read, Asylum Entertainment. Could this be a resurfacing of hard rock hotel in hollywood fl Asylum Records?
So how do these obscure people get deals and move product when talented artists can’t get a CD on hard rock hotel in hard rock hotel in hollywood fl hollywood fl the shelf?
The answer, it’s all about marketing. We have heard it time and time again and that’s what it is. A rock packaged and sold as a rock, is just a rock. But a rock packaged and marketed as a friend, becomes a cultural phenomenon.
First these companies find a way to pull at our heart strings. With William, it was his sweet genuine spirit that seemed to say “I am the underdog, but I don’t know it.” Everyone loves an underdog, especially and unknowing one. With Princess Ann, there is the royalty novelty, but they play up the unspoiled victim and everyone roots for hard rock hotel in hollywood fl the vicitim. They have been marketed as the person next door, the underdog and our friends. We can personalize and associate with their lives. That grabs us at our heart strings, which then grabs us in hard rock hotel in hollywood fl our bank accounts. We dole money out to help support ourselves really. We are buying the product because it reminds us of hard rock hotel in hollywood fl our dreams unrealized. The marketing has then worked. You have to reach a common ground. Let me take the word
Statistics have shown that most buys are done from emotional buying. Not from a planned excursion.
So how can the average Joe grab the marketing media, without having access to being on hard rock hotel in hard rock hotel in hollywood fl hollywood fl a reality show? It’s hard, but obtainable. Tell a story that captures the hearts of hard rock hotel in hollywood fl the world. One that they can relate too. You must communicate to the general public a story that they can relate too. You must give them a value a reason for hard rock hotel in hollywood fl buying your product. Let me give you an example. A simple word picture presented two different ways.
The growth of hard rock hotel in hollywood fl such a digital delivery system will result in hard rock hotel in hollywood fl the balance of hard rock hotel in hollywood fl power shifting away from large-scale entertainment companies in hard rock hotel in hollywood fl favor of hard rock hotel in hollywood fl musicians no longer dependent upon large record companies for hard rock hotel in hollywood fl manufacturing and distribution of hard rock hotel in hollywood fl the musician's work. Under the traditional model of hard rock hotel in hollywood fl distribution, artists earn around $1.50 per CD, while digital delivery garners them about $6 for hard rock hotel in hollywood fl the same CD.
However, the major labels still win out over the indies in hard rock hotel in hollywood fl the minor leagues why? Marketing. It’s all about marketing and PR. YOU MUST DO IT.
YOU MUST HAVE IT.
2005 Copyright Jaci Rae
Jaci Rae is the #1 Best Selling author of hard rock hotel in hollywood fl “Winning Points with the Woman in hard rock hotel in hollywood fl Your Life One Touchdown at a Time” ISBN 0974622907 and “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 as well as the host of hard rock hotel in hollywood fl the Jaci Rae show. Dubbed by the media as "Racy Jaci" because of hard rock hotel in hollywood fl her quick wit and "The Rae of hard rock hotel in hollywood fl Hope," for hard rock hotel in hollywood fl her powerful insight, please make sure to check her out at: jacirae.com jacirae.com To hear Jaci’s popular show, with some of hard rock hotel in hollywood fl the top behind the scenes as well as famous bands go to: jacirae.com jacirae.com click on hard rock hotel in hard rock hotel in hollywood fl hollywood fl the weekly show link.
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